Last Sunday, I was invited to Ideal Home Show 2015, held at the Event City, Manchester. I have missed one last year, so I was really happy to join this one. I just love exhibitions. This is the most amazing opportunity to find the latest trends or have a look at some products that I normally see online or in brochures. As soon as I walked into the Event City, I have realised this will take all day to visit each stand. With easy to navigate design through the coloured astroturf I could determined the locations of the sectors. However, to find a specific stand, was a challenge. I am lately visiting commercial exhibitions like Surface Design or 100% Design etc. so this was quite nice to again explore the residential area. I like that Ideal home show is for everyone. People can pop in and buy themselves amazing designer pieces within interior, beauty and food sectors, in discounted show prices. This show also feature many starts from Laurence Llewellyn Bowen to George Clarke but also food lovers will find their home there as well.
I have started my journey with visiting the show room set up’s. My eyes instantly laid on BHS one. So colourful! A gentleman next me whispered to his wife's ear:‘’ Eee too much stuff there’’, which I couldn't agree. I love colourful, vibrant and quirky spaces. BHS presented eclectic mix of vintage with colour. I think they delivered.
The rest of the rooms were very delicately designed. I can understand the reason behind it. The show is open to a general public and typical Mrs Smith or Jones doesn't need expensive designer furniture to make their homes beautiful. Ideal home show is not a Milan show. With high street stores like BHS, Next or Debenhams, this show makes it affordable for every wallet. I still very much loved the Next stand. Next is my favourite store anyway and seeing them in ideal home show definitely made me smile. I loved that Next used soft pastel, and blues’ bringing the fresh summer feeling with delicate nautical touch.
I have passed a relaxing lounge with deck chairs, nail technician and drink bar. Unfortunately, it was full but it was brilliant idea. I was getting quite tired when I spotted Ekornes Stressless stand. It was the most occupied stand I think but I managed to get myself a chair to check the furniture’s. As soon as I sat down I felt like I am going to fell asleep. I am not a fan of leather furniture as I find it cold and uninviting comparing to traditional fabrics but this was truly amazing and soft leather. The Stressless reclines range are named for a reason Stressless! I felt so relaxed and these are incredible comfortable. Within a seconds all the stress and tiredness was gone! I snuggled into the comfy chair and just relaxed! It was a huge surprise! Definitely a wow factor and my best highlight of the day! The show stand host was incredible helpful. I was advised to put my legs up on matching foot stool. It was funny watching people just pausing for a minute to relax after that shopping craze. One lady next to me without any hesitation, took her shoes off, sat down and closed her eyes. I was secretly jealous of her confidence!
I thought that this type of chairs only applied to target market 40+. The price tag is not the lowest, but I can totally understand it, just by looking at the quality of this products. Stressless recliners are made in Norway but there are multiple retailers around every city in UK. There is also a multiple options for finishes, from colourful fabrics to different colour of woods. They also have commercial leather in their range which is great news for me as I do often look for comfy office chairs for my clients. I loved the retro style Stressless low City on a star base in orange leather! I have checked their website and the low back version is my favourite!
Ekornes brand doesn't end at the chairs and recliners. They have amazing range of home cinema’s seating as well that adjust to your body smoothly. You can also find sofa’s and office chairs! I think Ekornes is a must for every home, not just specific target market. With this retro style and colourful fabric I think it could match many style and can apply to a younger market as well.Stressless partnered up with Arighi Bianchi. Their lovely stands where right next to it. I absolutely loved their stand as well. Very quirky lighting, super comfy sofa’s and stunning accessories. I really need to explore their website more. I think Arighi Bianchi definitely deserve round of applause for their great effort in making one of the most amazing stands in Ideal show home. You can buy Ekornes on their website as well.
After this, I went to see what’s new within Fashion & Beauty. I wasn’t much impressed there to be honest and most clothing or beauty products were typical QVS adverts I personally hate. I have spotted few cute soaps and candles. Oh and I felt into the Ultra Smile Express scam, silly me! I have paid 69£ for teeth whitening that didn’t work. I have naturally white teeth so I only needed few shades up. I have emailed them but no reply. What a surprise! My highlight with beauty was coffee scrubs. I had little trial and I really loved it. They smell of coconut and grapefruit's. It’s great for cellulite and general smooth skin.
That’s it! I hope you enjoyed the journey with me. Would you go to the show next year?
Here also I have again an amazing giveaway for you! You can win £100 to spend at stunning Scandinavian online store Cloudberry Living! They have stunning pieces there! Ekornes has been a kind sponsor for this Giveaway and my trip to the show! Yay!